On the morning of Tuesday 23rd April Chase PR held its Press Day for the A/W 13 season in Soho’s unique ChoccyWoccyDooDa venue in Carnaby Street.
The event, attended by over 60 titles, including Pop, Harper’s Bazaar and Men’s Health amongst others, allowed journalists to learn about what the collections had to offer for the forthcoming season in terms of product inspiration, direction and brand stories.
Enchanted by an “Alice in Wonderland’-themed setting, press members wandered through secret gardens and mad hatter tea parties, whilst enjoying our clients’ new collections.
Catering consisted of an extravagant chocolate and treats bar whereby attendees were encouraged to indulge, whilst engaging with the Chase PR team and being presented with the new collections.
The clients showcasing were French Connection footwear; Aubade; Antony Morato; Anatomic & Co; Jean-Michel Cazabat; Paul Costelloe Man; Transitions Optical; Joolz; Julian Hakes, STORM London Jewellery and Watches; Sebago; Le Chameau; Fresh Ego Kid; Patagonia and Red Or Dead.
Journalists also took to social media to endorse and praise the event, highlights of which can be found on the Chase PR Twitter page: https://twitter.com/chasepr